Morgan unveils Oxfordshire experience for buyers and fans

14 December 2020
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Morgan unveils Oxfordshire 'experiental hub'

T he Morgan Motor Company has announced plans to offer driving experiences for customers and enthusiasts alike at its new site at the Bicester Heritage development.

Morgan says customers will have access to a dedicated fleet of 'Bicester specification' motors. Painted in a striking shade known as Safari Yellow, these will include favourites such as the Plus Four and Plus Six, with a 3 Wheeler also being available in 2021.

Morgan’s plan is that drivers will get to experience the brand, like what they see (and do), and put in an order.

Morgan Experience Bicester will be the first company-operated premises outside of Malvern (home of the firm’s factory) in the company's 111-year history. The announcement of the new premises also coincides with major works to Morgan's existing visitor facilities at its factory – which is due for completion in January 2021.

Steve Morris, Chairman & CEO of Morgan Motor Company, said: 'The experiential offering of the Morgan Motor Company is something that's grown significantly over the last decade, and with our friends at Bicester Heritage, we have the perfect opportunity to extend this offering further.’

Dan Geoghegan, Bicester Heritage Chief Executive, added: 'In Morgan we recognise a cultural and experiential fit with everything that we are achieving at Bicester Heritage. We are delighted to build on an already strong relationship that will engage enthusiasts past, present and future.'

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