Maserati announce new brand global ambassador – David Beckham

19 April 2021
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Maserati announce their new global brand ambassador – David Beckham

A century of mixing innovation, design and passion has driven Maserati to create iconic vehicles, which have changed the way the world thinks about motoring – forever. Today this uniquely Italian recipe, kicks up into a new, higher gear with the arrival of a new brand global ambassador, David Beckham

The first act bringing together Maserati and David Beckham’s values is a film showcasing the innovative spirit which sees David performing an audacious act of driving just for the sheer joy of doing the unexpected in the brand’s ultimate performance SUV – the Levante Trofeo.

Maserati produces a complete range of unique cars instantly recognisable for their extraordinary personality. With their style, technology and innate exclusivity, they satisfy the most discerning and refined tastes and have always been a point of reference in the global automotive industry.

A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and safety, currently available in more than seventy international markets.

Paolo Tubito, Maserati Chief Marketing Officer, commented: 'The brand is moving forward, inaugurated a new era. Maserati is driven to challenge the status quo being innovative by nature, powered by passion, and unique by design. The partnership with David is the embodiment of all these values.'

David Beckham said: 'It’s an exciting time for me to begin this partnership with Maserati; an iconic Italian brand which shares my appreciation for the very best innovation and design. I’m looking forward to working closely with the brand at such a pivotal time in their history and continuing their growth on a global scale.'

Maserati’s prestige was recently enhanced by the introduction of the new Trofeo Collection, comprising Ghibli, Quattroporte and Levante, equipped with the powerful 580 hp V8 engine.

The top-of-the-range is the new MC20 super sports car, powered by the ground-breaking Nettuno V6 engine, incorporating F1-derived technologies now made available in the power unit of a standard production car for the first time.

For more information go to Maserati's Facebook page, Twitter page, or Instagram page.

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