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27 March 2026
Ancient and Modern – Lyon through the ages
27 March 2026The nose knows
L uxury perfume manufacturer House of Creed has unveiled a new fragrance, Wild Vetiver, based on one of perfumery’s more enduring constituents.
Vetiver, for it is that of which we speak, is a type of grass native to India. It provides dry, smoky and woody notes and has been used in Western fragrances since the 19th century.
Creed’s latest offering takes as its inspiration the idea of an English country garden that has slipped gently into a state of slightly rambling dishevelment. Think, perhaps, of a Tolkien-inspired version of Boris Johnson.
Where once were clipped hedges, strict order and regimented borders, now there is longer grass, yellowing seed-heads and rambling flowers. The vision is of the kind of place that might lend itself to a slightly chaotic party, complete, one imagines, with the finest wines known to humanity.
The fragrance, in short, sets out to capture that balance between cultivation and something slightly more untamed.
Top notes include timur berry (also known as Nepalese pepper), to provide a spicy, citrus element. This then yields to a more floral faction, centred on rose centifolia (Provence rose), which adds fruitiness without becoming overly sweet or heavy.
As the fragrance settles, the vetiver gains the upper hand. Earthy, dry and clean, it brings depth and shape while complementing the early pacesetters.
The overall effect is an informal, fresh option that dovetails rather well with the spring season (and features an appropriate green hue). Creed’s latest offering promises to prove a popular addition to the fragrance cabinets of many a discerning individual.
For more information go to Creed's website.

