Here, nestled into a double-fronted fascia between Beretta’s London flagship gun store and fine cobblers JM Weston and facing Davidoff’s impressive cigar outlet, sits Franco’s, a landmark Italian restaurant that has been one of the capital’s iconic dining establishments since the second World War.

An institution as much as a destination, Franco’s cannot, however, be labelled as institutionalised. Not many 75-year-old restaurants would buy into the world of veganism for example.

Whether we like it or not, climate change is upon us. Sure there are the flat-earthers and the anti-vaxxers who deny anything and everything to do with science. This sceptical minority, often the loudest voices, prefer instead to get their facts from that wellspring of deep truths – social media – rather than listening to researchers who have spent decades of toil to bring us their best advice. The rest of us though, who aren’t jaded by the incessant clamour and clanging of these morons, recognise that it's necessary for us do our part to ensure a habitable planet is left for the generations to come.

World Vegan Month was established in 1994 as part of the celebration of the 50th anniversary of the creation of The Vegan Society in the UK. With a continually growing understanding of how much strain human life is putting on Planet Earth, the notion of giving up animal-based products is a fairly simple way to ease the strain. Eating solely plant-based food every November won’t be the panacea for all ills but every little helps.