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4 May 2026Challenging the Tour
M cLaren’s new venture, McLaren Golf, announces its official launch alongside the introduction of its debut irons; the Series 1 and Series 3.
First unveiled in March, McLaren Golf represents a natural evolution of the brand’s high-performance mindset – translating decades of engineering expertise from motorsports and automotive design into the game of golf.
Built by a dedicated team of golf industry specialists and world-class engineers who have been immersed in McLaren’s ways, the new venture is focused on delivering precision equipment for golfers who share McLaren’s obsession with detail.
Engineering without limits
At the core of McLaren Golf is a question: If there were no constraints, no legacy processes, no material limitations – what could a golf club become?
McLaren Golf utilises metal injection molding (MIM) for precision control over material composition, internal geometry and mass distribution – unlocking a level of freedom not possible through traditional forging or casting. Every gram of weight, every structural element and every performance characteristic can be intentionally designed.
It is a granular process that aligns with the same philosophy McLaren applies to its supercars and race team: no detail too small, no gain too marginal.
The proprietary metal composition is engineered to deliver the preferred sound and feel of a forged iron
Series 1 – A modern Tour blade
The Series 1 is a Tour blade reimagined, engineered to challenge the assumption that true blades lack forgiveness. At address, it presents a clean, compact profile inspired by the classic muscle-back. However, beneath the surface, proprietary metal blends and precise internal weighting create a structure that enhances consistency and stability while preserving the pure feel elite players demand.
Designed in conjunction with McLaren Golf Tour player Justin Rose, and with input from other top Tour players, the proprietary metal composition, formed through the MIM process, is engineered to deliver the preferred sound and feel of a forged iron.
Henrik Wilhelmsmeyer, chief commercial officer, McLaren Automotive said: “McLaren Golf translates the precision and performance mindset that defines our brand into a new, relevant context. It’s a strategic extension of McLaren – designed for those who value performance, craftmanship and purpose.”
A key innovation is the McLaren Structural Mesh that redistributes mass away from non-critical areas while maintaining structural strength
Series 3 – A powerhouse among players distance irons
Featuring a powerful engine built around its MIM frame, Series 3 is a complete performance system. Internal weighting and carbon fibre elements work in unison, positioning the centre of gravity with precision and stabilising the club through impact.
The result is scintillating speed, responsive control and vibration-dampening feel.
As with its Series 1 counterpart, a key innovation is the McLaren Structural Mesh – an intricate external architecture that redistributes mass away from non-critical areas while maintaining structural strength. This allows for increased stability and forgiveness, while preserving a clean, player-preferred profile.
“Our technology and manufacturing efficiencies, with both Series 1 and Series 3, allow us to start strong and immediately compete with industry front runners,” said head of engineering, Ryan Badgero.
Both Series 1 and Series 3 irons will be priced at $375/£360 per club (in a stock configuration) and will initially be available in North America, Europe and South Korea through select custom fitting retailers starting from 30 April 2026 and online in North America at mclarengolf.com.
Team McLaren Golf
The brand’s initial roster of world-class athletes is a testament to the quality, performance and commitment of McLaren Golf. Justin Rose leads the charge and is joined by Michelle Wie West and Ian Poulter.
They are athletes who reflect McLaren Golf’s pursuit of excellence through precision, preparation and performance.